The Project
An immersive communication project that combines 3D video content and a Holobox installation for Geberit at Salone del Mobile in Milan.
The setup was designed to present products through spatial visualization, enhancing materials, form and functionality in an innovative way within the exhibition space.
The Solution
Combining physical presence and digital content, the installation created a strong visual and experiential impact, distinguishing Geberit from other exhibitors at the trade show.
Main components:
- 3D Video Content: Photorealistic product animations with focus on technical details and design
- Holobox Installation: Holographic display for floating product visualization
- Interactive Touch Points: Product selection and technical insights
3D Video Content
The videos were designed to:
- Show technical features in an intuitive way
- Highlight build quality and premium materials
- Visualize functionality through technical animations
- Communicate innovation and contemporary design
- Create emotional connection with the product
Holobox Setup
The Holobox installation enables:
- Display of photorealistic 3D models in floating display
- Rotation and zoom on product details
- Comparison of different variants and finishes
- Attract visitors with "wow" effect
- Create photo opportunities for social sharing
Technologies Used
- 3D Video Production: Blender Cycles for photorealistic rendering and fluid simulation
- Holobox: Unity HDRP Touchscreen app