The Project
A virtual reality application created to showcase Emmepi's machinery and production workflows through an immersive spatial experience.
The goal was to translate complex industrial processes into a navigable VR environment, allowing users to explore machines, components, and production logic from within, overcoming the limitations of traditional presentations.
The Solution
The application transforms production systems into interactive spaces, simplifying complexity and improving understanding, communication, and engagement.
Key features:
- Virtual Factory Floor: Photorealistic 3D reconstruction of the production facility
- Interactive Machinery: Detailed exploration of each machine with functional animations
- Process Visualization: Visualization of workflows and operational sequences
- Component Breakdown: Parts "explosion" system to understand assembly
- Multi-language Support: Interface available in Italian, English, and German
User Experience
Users can:
- Walk freely through the virtual production environment
- Approach machinery to view technical details
- Activate animations showing real-time operation
- Access technical sheets and specifications directly in VR
- Compare different production line configurations
Applications
The application is used for:
- Sales & Marketing: Immersive demos for clients and prospects
- Trade Shows: Distinctive experience for industry fairs
- Training: Technical training of personnel without stopping production
- Remote Collaboration: Remote presentations for international clients
Results
The project has transformed how Emmepi presents its industrial solutions, simplifying technical complexity and significantly improving engagement with B2B clients.
The application received extremely positive feedback at industry trade shows, resulting in a 40% increase in qualified quote requests.
Technologies Used
- Meta Quest 3 for standalone visualization
- Unity Engine with HDRP for photorealism
- CAD models optimized for real-time
- Spatial annotations system
- Integrated analytics to track user interest