Overview
We developed a complete XR platform for Surteco consisting of 3 client applications and a centralized backend system. The platform enables system administrators to distribute new surface designs to sales representatives worldwide, who visualize materials in interactive showroom environments through VR headsets and mobile AR.
System Architecture
Backend: Content Management & Distribution
Centralized platform where administrators manage and distribute content:
- Product Catalog Management: Upload and organize surface textures with metadata, technical specifications, and product information
- Global Distribution: Push new designs to all client applications automatically
- Version Control: Track and manage product catalog updates across regions
- User Management: Control access for sales representatives by region and role
- Analytics: Monitor product views, popular combinations, and usage patterns
- Multi-language Support: Content delivery in multiple languages for global markets
VR Applications: Immersive Showrooms
Two VR applications for different deployment scenarios:
Windows + Meta Quest (Tethered):
- High-fidelity graphics with advanced lighting and rendering
- Larger product catalog capacity
- Professional setups for showrooms and events
- Enhanced performance for complex scenes
Meta Quest Standalone:
- Portable solution for field sales
- Optimized rendering for mobile hardware
- Full product catalog access via streaming
- Works anywhere without external hardware
Shared Features:
- Photorealistic room environments (kitchens, bathrooms, offices, living rooms)
- Real-time material swapping on surfaces (floors, walls, cabinets, countertops)
- Interactive exploration with room-scale movement
- Compare multiple material combinations side-by-side
- Save and share configurations
- Automatic content synchronization with backend
Technical Stack
Client Applications:
- Unity engine with custom rendering pipeline
- Built on Explore Unity plugin for XR functionality
- PBR (Physically Based Rendering) material system
- Asset streaming for large texture libraries
Backend Infrastructure:
- RESTful API for content distribution
- CDN for texture and 3D asset delivery
- User authentication and session management
Need a Similar XR Platform?
We build custom XR platforms for product visualization and sales enablement. If you need to distribute 3D content globally and visualize products across VR/AR devices, let's talk.