The Challenge
Geberit needed to stand out at Salone del Mobile Milan — one of the world's most competitive design trade shows — while presenting bathroom products that are inherently technical and difficult to showcase in a crowded exhibition hall. Traditional product displays and printed panels disappear in a fair where every booth competes for attention. Geberit wanted visitors to stop, engage, and walk away understanding both the design quality and the engineering precision behind their products.
What We Built
We created a dual-format installation that combines photorealistic 3D video content with a Holobox holographic display, turning the booth into an immersive product theater.
The 3D videos were rendered in Blender Cycles with full physically-based materials, fluid simulations for water flow demonstrations, and cinematic camera work that reveals internal mechanisms, material textures, and assembly sequences. Each video was designed to communicate a specific product story — from the precision of concealed cisterns to the material quality of ceramic surfaces — in a format that works on large booth screens and social media alike.
The Holobox installation gave visitors a genuinely unexpected moment: Geberit products appearing to float in mid-air inside a glass enclosure, rotating slowly to reveal every angle and detail. Built as a Unity HDRP touchscreen application, the Holobox lets visitors select products, trigger rotation and zoom animations, compare finishes and variants, and access technical specifications — all by touching the display surface while the 3D model hovers inside the box.
Technical Approach
The 3D videos were rendered in Blender Cycles with physically-based materials and fluid simulations. The Holobox runs a custom Unity HDRP application on a dedicated touchscreen PC, with a semi-transparent panel and precisely calibrated lighting to create the floating-object illusion.
Impact
The installation became one of the most photographed features in Geberit's booth area, driving organic social media coverage and extending the activation's reach well beyond the physical event. The combination of cinematic 3D video for storytelling and hands-on holographic interaction for product exploration gave visitors two distinct reasons to stop and engage — resulting in significantly longer booth dwell times compared to traditional product displays.
